Major Publisher versus Self-Publishing: How Best to Get Your Book out There

There’s a lot of debate about whether it’s best to try for a publishing deal with one of the big houses . . . or go with self-publishing (sometimes called independent publishing). Many authors I work with still yearn for the prestige of being published by one of the Big 6—Penguin, Random House, Hachette, Simon & Schuster, HarperCollins, Georg von Holtzbrinck/Macmillan (soon to be the Big 5 because Penguin and Random House are merging).

But are emerging authors yearning for what they’ll get from these big houses, or for what they would have gotten some twenty years ago? Just as everything on the planet is in constant change, so is the face of publishing. Big advances, book tours, publicity? If you’re a celebrity maybe.

The thing is, whether you self-publish or get picked up by a publisher, the responsible party for getting your book out there is . . . YOU (or your publicist if you hire one, and I recommend you do). Whichever route you choose, you are the one who has to set up your book tour, your author page, and any other publicity that will help the world know you’ve written a book. Oh, and don’t forget your platform (that thing you’ve got to stand on to reach a publisher in the first place! . . . or to sell your book to all those followers you’ve cultivated).

What is a platform? It’s your visibility and authority to reach your chosen audience. Platform includes: your web presence, your engaged blog or Twitter following, your email list, your speaking circuit, your media appearances, and so on. In a nutshell, it’s the readership you’ve cultivated for your book before you’ve finished (or, even better, before you’ve started) writing it.

Overwhelming? Not if you take it one step at a time. . . . Just like writing a book!

Still not sure whether you should try for a publisher or go the route of self-publishing? Renowned ghostwriter Michael Levin has a very definite opinion about this in his July 16 blog post. One benefit to self-publishing is that you don’t have to write a book proposal.

I invite you to share your own experiences and opinions about publishing (or self-publishing). Just leave a comment!

 

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